Bewakoof Picks Chembur for Its Landmark 40th Store

Chembur’s retail scene just got a major style upgrade. Popular homegrown fashion and lifestyle brand Bewakoof has officially opened its 40th store and the milestone location is right here in Chembur.

Located at Arham Mourya, Ramakrishna Chemburkar Marg, opposite Hubtown Seasons, Chembur Gaothan, the new outlet brings one of India’s most recognisable youth-focused fashion brands closer to local shoppers. Known for its graphic tees, casualwear, accessories, and pop-culture-inspired style, Bewakoof’s arrival adds another strong national retail name to Chembur’s evolving lifestyle landscape.

Founded in 2012, Bewakoof built its identity as a digital-first brand before steadily expanding offline and choosing Chembur for this landmark store reflects the suburb’s growing consumer appeal and retail relevance.

For Chemburites, this means easier access to trendy streetwear without leaving the neighbourhood.

From food and cafés to fashion and lifestyle, Chembur continues to attract brands that see the suburb as more than just residential it’s rapidly becoming a destination.